New year, fresh start. 2025 is shaping up to be a dynamic year for beauty and wellness trends.
Longevity is this year’s buzzword as people seek solutions to live longer, ushering in product and tech innovations targeting healthspan, the length of time a person is healthy for within their lifetime. Beauty giant L’Oréal has already embraced this with its skin age calculator, while Netflix documentary Don’t Die: The Man Who Wants To Live Forever lifts the lid on the cultural craze of resisting ageing.
