The Rubicon Spring Vits flavored spring waters are a series of still water refreshments crafted with premium taste and function in mind to provide consumers with the perfect option for their active lifestyle. The drink range starts off with still spring water that’s enhanced with vitamins for both immunity and energy support with just 15-calories per serving. The waters come in three flavors including Mango Passion, Black Cherry Pomegranate and Strawberry Watermelon, and are arriving in the UK at price points starting at £1.29.
Head of Brand Lisa McKenna commented on the Rubicon Spring Vits flavored spring waters saying, “We know consumers want to make smarter soft drink choices without compromising on taste, so offering a great tasting product with added health benefits will bring more consumers into the functional water category. There is a perfect gap in the market for a trusted and established brand like Rubicon Spring to boost this category and help retailers tap into its full potential.”
