Affordable, ingredient-focused skincare brand The Ordinary launched a new website to counter misinformation in the skincare industry, boost transparency, and promote informed consumer purchases by hosting scientific papers. On the site, visitors will find accessible, digestible papers on topics like SPF, parabens, or aluminum in deodorant.
“Today, skin care consumers are more informed than ever, yet, access to credible scientific information is often restricted by paywalls or obscured by marketing jargon,” Amy Bi, Global Vice President, Brand, The Ordinary, told Cosmetics Business, “By launching this platform now, we aim to break down barriers to scientific understanding, empowering everyone to make educated decisions.”
This new resource aligns with The Ordinary’s latest launch—GF 15% Solution—a breakthrough age-support serum to regenerate the appearance of aging skin by minimizing and repairing visible skin damage.
