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We think it’s safe to say that Merit Beauty is one of the few cosmetic brands everyone truly loves. It doesn’t matter your age or aesthetic; everyone adores the minimalist makeup line. From living icons like Martha Stewart to OG social media personalities like Nicole Richie or major artists like Billie Eilish, plenty of celebs have mentioned using Merit‘s incredible products. And if you ask us, you should, too. The brand prides itself on creating beautiful formulas and packaging that make the hassle of applying makeup easy, simplistic, and aesthetically pleasing, especially when all of your new goodies arrive in their new limited-edition Everything Bag.
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Aside from the brand’s top-tier products, shoppers love Merit so much because your first order came with the iconic Signature Bag. If you’re unfamiliar with it, the little bag is a reddish, clay-brown corduroy-style pouch with a tie closure at the top for a chic spin on a classic cosmetic case. Now, they’ve upped the ante with The Everything Bag. This new limited-edition tote is a wide heavyweight canvas bag that’s big enough to fit everything but the kitchen sink, hence the name. On one side, you can find the brand’s logo written in bold font; on the other, it’s embossed with its tagline, “Makeup you can live in.” The new bag has two wide straps with two interior pockets to hold all your Merit essentials and then some.
You can score The Everything Bag for just $52 on the site or get it as a free gift when you spend over $125 on your next order. And if you love the brand as much as we do, that won’t be a challenging task when restocking on all your favorite must-haves. Look at the brand-new tote bag below, along with other goodies that can help you get it for free. But don’t wait too long — this bag is moving quickly, so we don’t think it’ll be here for long.
new merit beauty 2025
The Everything Bag
I’m not a canvas tote kinda girl, but I want The Everything Bag so badly. There’s just something that’s so effortlessly chic about its wide silhouette and minimal branding that makes me want to ditch my massive leather work bag and start using this instead. It’s probably why the fashion girlies love it so much. And if I spend over $125 (which isn’t hard to do), it’s free, and who doesn’t love free things?
new merit beauty 2025
The Winter Skin Set
See, I told you it’s not hard to spend $125. Merit has many beauty sets that make getting all your favorite or must-have products at once a breeze and more affordable. With The Winter Skin Set, you get the Great Skin Glow Serum and Priming Moisturizer, a Day Glow Highlighting Balm, and an award-winning Flush Balm in the shades of your choice. And now you’ll have soft, glowy skin and a new tote bag this winter.
new merit beauty 2025
The Core Collection — Five Minute Morning
If you’re in the mood to splurge, you might as well opt for The Core Collection, which has the brand’s OG makeup products, like The Minimalist complexion stick, Flush Balm, Shade Slick, and so much more. This set offers an easy-to-use makeup routine that will take you five minutes — more or less.
new merit beauty 2025
The Minimalist
Or you can opt for the individual essentials you need, like a new Minimalist Complexion Stick that now comes in a broader range of 30 shades, so you’re bound to find your perfect match.
new merit beauty 2025
Retrospect L’Extrait de Parfum
Haven’t you heard? Merit launched its first-ever fragrance, and it smells divine. It’s a complex scent that evolves throughout the day. It opens with soft notes of bergamot and pear, blends into floral aromas of jasmine, rose, orris, and violet, and then finishes with bottom notes of vanilla, musk, and moss. Personally, I think it smells like COCO Mademoiselle but for half the price. If you’re determined to get that tote, add Retrospect and a Minimalist stick to your cart, and it will do the trick.
Before you go, check out our slideshow below:
