Tito’s Spokescart is back, and this time, it’s got even more tricks up its wheels. The beloved autonomous drink dispenser, first introduced in a campaign by Arts & Letters Creative Co., has returned in a new round of lighthearted ads showcasing its unexpected skills — trimming hedges, grilling hot dogs, and even giving manicures.
In a series of vignettes, the Spokescart seamlessly blends into everyday moments: an office after hours, a friendly neighborhood gathering, two friends getting ready for a night out, and a sports watch party. With no need for dialogue or a traditional celebrity endorsement, the cart lets its actions do the talking, effortlessly mixing Tito’s cocktails and elevating simple moments into something special.
‘We love that the Tito’s Spokescart has taken on its own identity,’ said Taylor Berry, VP of marketing at Tito’s Handmade Vodka. ‘It’s the antithesis of a spokesperson — down-to-earth, no big sell, just good vibes and great drinks.’
Image Credit: Tito’s
