viemaa, a woman and minority-owned beauty brand, has introduced a revolutionary haircare collection featuring patented biomimetic cuticle technology. The formulas are designed to repair and strengthen damaged hair.
viemaa’s innovative approach targets broken bonds within the hair shaft caused by heat styling, chemical treatments, and environmental stressors. As such, the revolutionary haircare range successfully tackles issues like frizz, breakage, and split ends. The collection combines hydrolyzed pea protein with a blend of natural oils — such as argan, jojoba, and coconut — to nourish and restore hair health.
Products in viemaa’s revolutionary haircare line include the Self-Esteem Strengthener BOND SHAMPOO, the Power Punch!TM BOND BOOSTER, the Glow Forward BOND MASK, the Leave In Some Me Time LEAVE-IN CONDITIONER, the Confidence Cocktail DAILY STYLING SERUM, and the Don’t Just Shine. Outshine! REPAIR ELIXIR OIL.
Image Credit: viemaa
