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There’s nothing more exciting than strolling the aisles of Target and finding trendy clothing and stunning home decor at affordable prices. If you’ve had your eyes on a few new things thanks to hours of scrolling through TikTok, chances are they’re on Target’s monthly Viral Hits list. The list rounds up of products that went viral on the app, in-store, and on social media. The picks are so good; our team compiled our own list of our favorite items you will want to add to your cart stat.
The viral finds include a handful of clothes and accessories, tech, and decor. And it’s no surprise that the items that dominate the list are from Target-exclusive brands like Universal Thread, A New Day, and Threshold. The list features items you can find dominating social media, like these comfortable workout pants that give more expensive brands like Alo a run for their money. Our team also found shoes that look exactly like a pair of New Balance for a discount on the cost. There’s also a viral coffee mug holder and a coffee alternative that enhances focus.
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There’s so much to cover, so keep reading ahead to discover the best viral Target finds from February!
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Target Viral Finds
JoyLab Ribbed Seamless Support Tank Top
First up is this ribbed sleeveless tank that you need to have in your closet. It’s perfect for pairing with an athletic skirt or leggings for your next wardrobe. The top includes a built-in shelf bra for support and a cropped length that isn’t too cropped.
Target Viral Finds
Universal Thread Mercedes Sneakers
If you like the look of New Balance sneakers but don’t prefer the price, make sure you snag a pair of the Universal Thread Mercedes Sneakers. They boast a design similar to trendy shoes on the market and cost under $40! In addition to its sleek silhouette, the sneakers have a low-top design and a memory foam insole construction with a soft lining that comforts feet for all-day walking.
Target Viral Finds
A New Day Deidra Slide Sandals
It’s no wonder these slides are viral at Target — shoppers say they look like a “designer dupe.” The shoes exude luxury without coming with a designer price tag. Thanks to its high-quality leather-like materials and the single upper band with cutout design, you can barely tell these didn’t come from a boutique store.
Target Viral Finds
All In Motion V-Waistband 7/8 Leggings
These comfortable everyday leggings will have you saying, “Alo, who?” Made with a combination of nylon and spandex, the bottoms feel soft against the skin and have plenty of stretch to accommodate all figures. Target shoppers praise the piped V-waistband that adds definition to your midsection. Make it a complete set with the matching top!
Target Viral Finds
Shade & Shore Floral Print Shirred Full Coverage Tummy Control One-Piece Swimsuit
The Shade & Shore Floral Print One-Piece is another Target find we’re adding to our carts. Although there are still weeks to go before summer arrives, it’s never too early to start planning your swimsuit lineup. This one has full coverage, removable cups, slimming, and tummy control to keep you comfortable all day.
Target Viral Finds
Bubble Skincare Solar Mate Mineral – SPF 40
You can’t shop for swimsuits without thinking about re-stocking on SPF, and this one from Bubble is right on time. It offers an exceptional mineral formula that doesn’t leave a pesky white cast behind. Instead, it blends seamlessly into the skin. The sunscreen contains SPF 40 and ginseng extract that helps to brighten your complexion.
Target Viral Finds
Heyday Desktop Microphone
Don’t let 2025 be the year you didn’t start that podcast you’ve always dreamed of. This mic makes it easy to get set up in your own space to host your next venture. You can also use it for video calls, recording, and more for a crisp, clear sound. The microphone also comes with a USB cable that is compatible with Mac and PC.
Target Viral Finds
Fujifilm Instax Mini 12 Camera
The Fujifilm Instax Mini 12 Camera has been going viral for over a year since it makes capturing and keeping memories safe. The camera takes the cutest polaroids you can print and use in frames or scrapbooks.
Target Viral Finds
Threshold Wood Tree Mug Rack
Coffee bar essentials also went viral at Target this month, especially this mug rack. It’s crafted from wood that looks chic and can be displayed on any countertop. The rack has to hold six mugs you can easily access for your morning cup of coffee.
Target Viral Finds
Room Essentials 14oz Borosilicate Glass Mug
Room Essentials gave shoppers an alternative to spending an absurd amount on these viral cups. At just $7 apiece, you can stock your cabinet for less than the cost of one at other retailers. The cups hold 14 ounces of your favorite beverages, which you can enjoy hot or cold. Better yet, it’s microwave and dishwasher-safe.
Target Viral Finds
MUD/WTR Coffee Alternative
If you’re looking for a coffee alternative that’s healthier than your daily cup of Joe run, you have to take a look at the MUD/WTR Coffee Alternative. Each serving offers energy and focus without that jittery crash following after. Here’s how it works: The “coffee” is packed with cacao, organic black pepper, organic nutmeg, organic black tea powder, and an organic mushroom blend (organic chaga, reishi, and more), which also helps to boost your immune system. And according to shoppers, it tastes delicious!
Before you go, check out our slideshow below: 
