Immersive Aperol experiences are redefining the travel retail space at Punta del Este International Airport, bringing vibrant energy, premium sampling, and exclusive perks to jet-setting passengers. As part of a three-month omnichannel campaign, Campari Group and Avolta have created a 360° brand activation, turning the airport into a dynamic celebration of Aperol’s signature summer spirit.
From the moment travelers arrive, a 13m-high Aperol display on the airport’s control tower sets the tone, while digital touchpoints like in-terminal push notifications and Click & Collect services enhance the journey. The highlight is a striking pop-up tasting bar, where brand ambassadors offer expertly crafted Aperol Spritz samples, complemented by a ‘Good Vibes Only’ photo experience.
The Living Room Lounge delivers a luxurious escape for private jet passengers, serving freshly prepared Aperol Spritz in an elegant setting. Travelers who purchase two bottles receive an exclusive tote bag and a Spritz voucher, ensuring they carry a taste of summer with them.
Image Credit: moodiedavittreport.com
