In the hard goods category, Lift Foils captivates with the Lift5 eFoil board, which is designed for gliding across relatively flat water surfaces. Engineered for simplicity and efficiency, the electric hydrofoil board boasts tool-free assembly and quiet operation. For winter enthusiasts, the K2 Cortex collection caters to freeride athletes and those seeking a more performance-oriented fit.
In the Soft goods category, WHITESPACE’s Merino baselayer stands out with its fashion-forward silhouette and high-quality warmth while the brand’s AMF Riding Cargo Jacket in Khaki Camo boasts an oversized fit with a two-layer waterproof shell and a breathable liner.
In terms of marketing approaches, the March 2025 sports round-up highlights Old Hillside Bourbon Company’s homage to Black horse racers and the USA Triathlon x Buycycle collection which strives to make the sport of cycling more accessible.
