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Serena Williams‘s latest retirement project is bringing her back to her roots in an unexpected way — and bringing a whole lot of cuteness to kids’ closets. The 23-time Grand Slam champion just debuted a new collection with the beloved children’s clothing brand Janie and Jack, and we can’t help but fawn over the beautifully-crafted pieces.
Designed for kids up to 12 years old (plus a couple of Mommy-and-Me options!), the collection includes clothing, swimwear, and accessories. Plus, the adorably preppy brand even reimagined one of Serena’s most iconic on-the-court looks from her childhood.
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“As a longtime fan of Janie and Jack, I’m thrilled to bring this collection to life alongside my girls,” Williams said in a statement. “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection and can’t wait for families everywhere to experience it.”
Perhaps best of all, is the fact that her daughters — 7-year-old Olympia and 1-year-old Adira, who she shares with husband Alexis Ohanian — were the cutest little models.
Serena Williams x Janie and Jack G.O.A.T. Set
Sizes 12M – 12Y
We cannot get over how precious Olympia and Adira look in the aptly-named G.O.A.T. Top and G.O.A.T. Skirt.
The set is a play on the similar blue look their mom (the tennis GOAT) rocked as a tween in 1992. You can see the iconic shot below and the way this new Janie and Jack set is an adorable nod to the timeless outfit.
Serena Williams, 1992
Ken Levine/Getty Images
The WYN Beauty founder told People that having her girls by her side was “only right” because the limited-edition collection is “all about family.”
“Olympia had so much fun expressing her style, and Adira, even at her young age, loved being part of it in her own way,” the proud mom said. “They were naturals.”
Case in point: Look at how beautiful Olympia is modeling a Mommy-and-Me summery dress. For mom, the dress is sleeveless and has a high collar, and for little ones, it has precious poofy sleeves and buttons down the front.
Serena Williams x Janie and Jack Peach Point Matching Dress for Mom
XXS-XL
Serena Williams x Janie and Jack Peach Point Matching Dress for Child
12M-12Y
Williams told People that Olympia was “so excited” to see the twinning looks. “Since she helped pick out the colors and patterns during the design process, she was already invested, and luckily, we shared the same favorites,” Williams said. “She loved all the pink looks.”
Yes, not only was the 7-year-old a little model, but she was also a fashion designer, and a director-in-training.
“One of the sweetest parts was seeing Olympia’s confidence in the director’s chair with the clapboard,” she continued. “It was my first campaign alongside both girls and it was such a memorable experience for all of us.”
Serena Williams x Janie and Jack Tennis Purse
How fun is this tennis-inspired purse? It’s the perfect thing for the Ohanian girls to rock at the U.S. Open and an extra-cool accessory for any kid to add to their closet.
The collection is already flying off the virtual shelves, and color us not-at-all surprised. Who could resist these beautifully-crafted, precious, and preppy looks?
