Welcome to Beauty Run by Robots, a Vogue Business mini-series exploring the role and effects artificial intelligence (AI) will have on the beauty industry.
Tom Ford Beauty’s most recent fragrance launch, Bois Pacifique, was notable for several reasons, but perhaps chief among them was the way artificial intelligence was used in its development. A digital “odour value map” was used to blend ingredients in line with a brief, marking the first time parent company Estée Lauder has gone all in on an AI-influenced formula.
