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Even the most budget-savvy of beauty shoppers can’t help but justify a splurge once in a while, especially if it’s on a lipstick that gives your lips a natural, berry-bitten hue. It’s no wonder Charlotte Tilbury’s MI Kiss (formerly Bond Girl), a warm plum shade with a matte finish, has achieved cult-favorite status. But the $37 price tag? That’s a little harder to love, especially for something you swipe on daily. Luckily, beauty fans have discovered an affordable alternative that delivers on color, comfort, and compliments alike: Maybelline’s Color Sensational Lipstick in Touch of Spice.
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One beauty fan on Reddit didn’t hold back when calling it out as an MI Kiss substitute, sharing, “I happen to own Touch of Spice myself, and I think it’s a very pretty and flattering shade.” That’s a straight-to-the-point endorsement we can get behind. With Temptalia even noting an 80% similarity between MI Kiss and Touch of Spice’s warm plum hues, it’s no wonder makeup stans won’t stop talking about this affordable lookalike.
Now, the color match might have been what initially caught beauty fans’ attention, but Touch of Spice’s formula is what makes shoppers add it to their cart on a regular basis. Thanks to a honey nectar infusion, the plum-hued lipstick is creamy, comfortable, and leaves lips hydrated while still serving a satin-matte finish.
Maybelline Color Sensational Lipstick in Touch of Spice
One Amazon reviewer proudly declared it “the PERFECT BLUE RED lipstick” and went on to describe their not-so-secret obsession, adding, “At least three other nurses have purchased it themselves.” Oh, and they just casually bought seven tubes to prepare for a potential apocalypse (or the chance of it being discontinued).
It’s not just work-life ready either. From team meetings to Sunday brunch, reviewers swear Touch of Spice is their go-to for everything. Another fan couldn’t stop raving, calling it a “fantastic [affordable alternative]” to CT’s MI Kiss. Its versatility is a recurring theme.
If $37 for one lipstick makes your head spin, here’s your sign to give Maybelline’s $6 Touch of Spice Lipstick a try. It’s proof you don’t need to splurge to slay the lipstick game.
Before you go, check out our slideshow below: 
